APAC Business Development
About the Role
You will grow presence in the Chinese crypto market by cultivating retail users, trading communities, and developer ecosystems. You will execute go-to-market strategies, build and manage strategic partnerships with exchanges, wallets, media, dApps, and enterprises, and localize messaging and documentation. You will onboard and support developers, organize hackathons, meetups, and educational initiatives, and represent the project at conferences, community events, and public forums.
Requirements
- 3–7 years of experience in crypto, preferably in Layer 1/2, exchanges, or top-tier dApp protocols
- Deep familiarity with the Chinese crypto landscape, including trading communities, key influencers, and developer networks
- Proven ability to grow and manage communities in China
- Strong communication skills in Mandarin and English
- Self-starter mindset and ability to operate independently in a fast-paced remote environment
- Experience launching a token or supporting ecosystem incentives in Chinese (nice to have)
- Experience managing growth campaigns, token launches, and trading activities with key influencers (nice to have)
- Track record of organizing events, hackathons, or campaigns in China (nice to have)
- Fluency in Cantonese (nice to have)
Responsibilities
- Build and execute go-to-market strategies to drive adoption among Chinese users and developers
- Develop relationships with key influencers, trading communities, and local media to raise awareness
- Onboard and support Chinese developers and dApp projects
- Organize hackathons, meetups, and educational initiatives
- Tailor messaging, documentation, and content to fit the Chinese market
- Identify and manage strategic partnerships with exchanges, wallets, media outlets, dApps, and enterprises
- Represent the project at conferences, community events, and public forums
