Brand Copywriter
About the Role
You will translate brand strategy into clear, compelling, and consistent language across customer touchpoints. You will write copy for product marketing, campaigns, social media, email, and brand materials; create messaging frameworks, taglines, value propositions, and narratives; review and refine contributors' copy; adapt messaging for different audiences and use cases; and ensure all copy aligns with brand guidelines and business objectives. You will collaborate closely with design, product, marketing, and business teams to shape how the brand sounds and connects with audiences.
Requirements
- Proven experience as a brand copywriter, content writer, or similar role
- Strong portfolio demonstrating brand strategy, storytelling, and voice development
- Strong understanding of brand strategy and positioning
- Excellent written and verbal communication skills
- Attention to detail and high standards for quality and consistency
- Experience with SEO principles and content marketing strategies
- Experience with content management systems and writing tools
- Experience working in a tech-driven industry or with SaaS products
- Familiarity with AI-assisted tools for content creation, editing, or research
Responsibilities
- Develop and maintain a clear, cohesive, and engaging brand voice, tone, and messaging across channels
- Write copy for product marketing, campaigns, social media, email, and brand materials
- Collaborate with brand, design, marketing, product, and business teams to translate strategy into effective copy
- Create messaging frameworks, taglines, value propositions, and narratives
- Ensure copy aligns with brand guidelines and business objectives
- Review and refine copy from other contributors to maintain quality and consistency
- Adapt messaging for different audiences, markets, and use cases