Brand Design Manager
About the Role
You will define how the brand looks, feels, and communicates, then create the assets, systems, and frameworks to bring it to life. You will build and maintain scalable visual identity systems, typography, iconography, patterns, and templates. You will partner with product and marketing teams to apply the brand across web, product UI, social, and go-to-market materials. You will monitor industry best practices and iterate on the brand to keep it cohesive and relevant.
Requirements
- Proven experience as a brand designer, producer, or similar role.
- Experience building design systems, style guides, and modular brand frameworks.
- Strong ability to translate strategy into compelling visual and verbal identity systems.
- Strong understanding of integrated marketing, user journeys, and multi-channel campaigns.
- Hands-on design skills with Figma, Illustrator, and InDesign.
- Experience in motion graphics and content management systems (CMS).
- Experience working in a tech-driven industry or with SaaS products.
Responsibilities
- Develop and refine the overarching brand strategy, vision, and narrative.
- Build and maintain scalable brand design systems including visual identity, typography, iconography, patterns, and templates.
- Partner with product design teams to evolve the brand aesthetic across web, product UI, marketing, and social channels.
- Align brand with product, marketing, and business objectives and go-to-market plans.
- Ensure brand cohesion as the company expands into new product lines and enterprise offerings.
- Stay current with industry best practices to keep the brand fresh and relevant.