Brand Marketing Lead
About the Role
You will define and evolve the brand identity, oversee content strategy and the editorial calendar, and drive creative strategy and campaign development. You will manage and mentor a small content team and freelance contributors, review and approve copy and creative, collaborate with Product and Design, and establish scalable processes and brand standards.
Requirements
- 10+ years of experience in brand, content, or creative marketing
- Proven track record defining and evolving brand identity and overseeing campaign creative from concept through execution
- Strong editorial instincts with portfolio spanning email, social, blog, and brand storytelling
- Hands-on experience leading writers, designers, and creative partners and developing guidelines or toolkits
- Experience collaborating cross-functionally with Product, Marketing, and Design
- Familiarity with tools like Figma, Notion, CMS, and email platforms
- Experience in consumer tech, lifestyle, or hospitality brands preferred
Responsibilities
- Define and evolve brand identity, tone of voice, messaging frameworks, and visual language
- Oversee content strategy and maintain the editorial calendar across newsletters, social, in-app, and other channels
- Create and distribute content across channels to ensure clarity, cohesion, and consistency
- Drive creative strategy and oversee campaign development across paid, owned, and experiential channels
- Manage and mentor a Content Lead, Video Lead, and freelance contributors
- Translate product features and loyalty mechanics into clear consumer narratives with Product and Consumer Marketing
- Partner with Design to maintain and implement brand guidelines across touchpoints
- Review and approve copy and creative to uphold brand standards
- Establish scalable processes, toolkits, and best practices for content development and campaign execution
Benefits
- Stock options
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible time off
- 401(k)
- Additional employee perks