Brand Strategy Lead
About the Role
You will develop and implement a long-term brand strategy and create a cohesive brand identity across channels. You will design and run integrated full-funnel marketing campaigns that blend Web2 and Web3 tactics, consult partners on growth, and manage influencer and media partnerships. You will track KPIs, analyze brand metrics, and use data-driven insights to optimize campaigns and improve user conversion and retention. You will collaborate with cross-functional teams to ensure brand consistency during product launches and take proactive measures to monitor and protect brand reputation.
Requirements
- 5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.
- Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem.
- Good grasp of Web3 user funnel challenges and cross-platform user journey.
- Deep understanding of digital marketing channels and tactics.
- Strong leadership skills.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced, dynamic environment.
- Passion for blockchain technology and the future of decentralized finance.
- Effective relationship builder with strong communication skills.
- Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
- Be able to work across time zones with a global cross-functional team.
- Strong spoken and written English communication skills.
Responsibilities
- Develop and implement a long-term brand strategy that aligns with business objectives
- Define and articulate the brand's unique value proposition and positioning
- Create a strong brand identity including a logo tagline and visual language
- Establish brand guidelines and ensure consistency across all marketing materials and channels
- Develop and execute integrated marketing campaigns to increase brand awareness and visibility
- Leverage a mix of Web3 and non-Web3 marketing channels including social media content marketing PR and paid advertising
- Identify and partner with key influencers partners and media outlets to amplify brand messaging
- Monitor brand sentiment and reputation and take proactive measures to address issues
- Create and manage a seamless brand experience across all touchpoints including the website and social media
- Develop and implement full-funnel marketing programs to foster long-term relationships with builders and users
- Collaborate with cross-functional teams to ensure brand consistency in product launches and updates
- Establish key performance indicators to measure brand health and marketing effectiveness
- Track and analyze brand metrics such as brand awareness brand perception and brand preference
- Use data-driven insights to optimize marketing strategies and campaigns
Benefits
- Remote first global workforce
- Industry-leading healthcare insurance
- Home office set-up allowance
- Wellbeing allowance
- Growth / continuing education allowance
- Flexible time off
- Company-issued laptop