Chief Marketing Officer
About the Role
You will craft and execute a global marketing strategy to elevate the visibility, utility, and adoption of the IXS token. You will align marketing strategy with product, legal, and sales stakeholders; build and run targeted campaigns and KOL cadences; oversee brand assets and communications; drive user acquisition, engagement, retention, and token holder growth; develop partnerships with exchanges, DAOs, DeFi protocols and RWA communities; and implement analytics to measure adoption, campaign performance, and community growth.
Requirements
- 8+ years of marketing leadership experience
- At least 5 years of experience in Web3 Crypto or DeFi
- Proven success driving token growth and adoption
- Deep understanding of tokenomics liquidity pools and decentralized exchanges
- Excellent communication strategic thinking and stakeholder management skills
- Experience with institutional finance or fintech (desirable)
Responsibilities
- Define and lead the global marketing strategy for the IXS token
- Align token marketing strategy with product legal and sales teams
- Build and manage targeted campaigns to create hype and promote the IXS token
- Develop and execute a well-timed KOL cadence
- Oversee brand assets and communication channels
- Drive user acquisition engagement and retention through content social community and partner marketing
- Grow and nurture relationships with exchanges DAOs DeFi protocols and RWA communities
- Collaborate with tier-1 KOLs communities and partners to amplify token reach
- Implement marketing analytics to measure token adoption campaign performance and community growth