Chief Marketing Officer
About the Role
You will develop and execute a comprehensive marketing and communications strategy to grow adoption and visibility. You will ensure consistent branding across channels, oversee content creation and distribution, manage public relations and influencer outreach, design user acquisition campaigns, use analytics to measure and optimize performance, lead the marketing team, manage the marketing budget, and negotiate partnerships to expand reach.
Requirements
- Native or bilingual proficiency in English
- Bachelor's degree in marketing business or a related field
- Proven marketing experience with a focus on blockchain technology and cryptocurrency
- Strong knowledge of the crypto industry including market trends competitors and regulations
- Exceptional leadership and management skills
- Excellent communication and interpersonal abilities
- Proficiency in data analysis and marketing analytics tools
- Track record of successful marketing campaigns and community engagement
Responsibilities
- Develop and execute a clear and effective marketing and communications strategy
- Manage and maintain consistent brand identity across all assets
- Foster and grow the community across social platforms and forums
- Oversee creation and distribution of content including blog posts videos and webinars
- Manage public relations media and influencer relationships
- Develop and implement user acquisition strategies and campaigns
- Utilize analytics to measure campaign effectiveness and optimize performance
- Lead manage and mentor the marketing team
- Manage the marketing budget and allocate resources effectively
- Identify negotiate and manage partnerships and collaborations