Job for Experts
Content & Social Media Lead
About the Role
You will run X and LinkedIn presence, define voice, cadence, formats, and distribution, and create posts, threads, clips, and short-form video from founder wins, cohort stories, data, memes, and community moments. You will own the Good Game content pipeline, write high-leverage copy for website, emails, and event comms, and manage a content calendar, pillars, repurposing, and weekly retros. You will run lightweight experiments, track performance signals (inbound DMs, email subs, application starts), and work with contractors as needed to ship content independently.
Requirements
- Crypto-native and can write like a real participant (not corporate marketing)
- Exceptional writer with taste; sharp social and high-clarity copy
- Proven performance on X and ability to grow beyond the crypto bubble
- High-agency operator who ships without hand-holding
- Strong judgment about what to publish and what is risky
- Comfortable using modern AI tools to move faster while maintaining voice
- Bonus: NYC creative network (video/photo/editing) and experience managing contractors
- Nice to have: links to content you shipped showing original voice
- Nice to have: proof of building distribution or growing an audience/channel
- Nice to have: experience writing conversion copy (landing pages/emails) and iterating based on data
- Nice to have: built a content system (pillars, calendar, repurposing pipeline, basic analytics)
- Nice to have: worked in a content-heavy role at a top crypto protocol, fund, or fast-growing startup
Responsibilities
- Own X and LinkedIn presence
- Create posts, threads, clips, and short-form video from raw material
- Manage the Good Game content pipeline (topics, promotion, clipping, distribution)
- Write and improve high-leverage copy across website, lifecycle emails, and event comms
- Run a content system: calendar, content pillars, repurposing, and weekly retros
- Track performance, run lightweight experiments, and iterate based on results
- Work with contractors to produce and distribute content