Content Lead
About the Role
You will produce, publish, edit, and proofread content across website, community, email, and social channels. You will lead the content team, collaborate with designers, developers, and social managers to plan and distribute content, and run brainstorms to generate new story ideas. You will analyze web and search analytics to improve content performance, implement SEO best practices, maintain a content calendar, perform regular content audits, and assist with outreach and amplification to grow audience engagement.
Requirements
- Bachelor's degree in communications, journalism, English or related field
- 4+ years agency, web3, or similar experience
- Proven managerial skills and experience
- Adept at keyword placement and SEO best practices
- Exceptional written and verbal communication skills
- Excellent editing skills
- Proficiency with HTML and CSS
- Proficiency with content management systems
- Experience with social media management
- Creativity and ability to develop original content that provokes engagement
- Strong leadership qualities and team player mentality
Responsibilities
- Manage content across website, community, email, and social media
- Plan, create, and distribute content with writers, designers, developers, and social teams
- Develop and implement cross-platform content strategy
- Write brand content and copy
- Manage and lead the content team
- Run ongoing team brainstorms and generate new content ideas
- Increase social media following and engagement
- Provide editorial, creative, and technical support to team members
- Track web analytics and review search performance reports
- Proofread and edit content according to brand guidelines
- Implement SEO best practices to improve ranking
- Assist with outreach and amplification initiatives
- Perform regular content audits and maintain content calendar