CRM Ops Marketer
About the Role
You will build and scale AI-powered, highly personalized customer journeys that drive activation, adoption, expansion, and retention. You will run multi-channel campaigns across email, LinkedIn, Twitter and ABM, leverage AI and automation tools to personalize at scale, and ensure CRM hygiene while tracking key KPIs. You will work cross-functionally with Growth, Sales, Product and Events to align CRM activities with business goals and deliver measurable revenue impact.
Requirements
- Expertise with HubSpot
- Familiarity with Amplemarket, Apollo or similar tools
- Proven track record in B2B SaaS or fintech CRM marketing (3+ years preferred)
- Experience designing journeys across activation, adoption, retention and upsell
- Deep knowledge of AI applications in marketing and workflow automation
- Strategic thinker with a test-and-learn mindset and fast execution
- Strong project management and collaboration skills
Responsibilities
- Lead lifecycle strategy across key segments from onboarding to expansion and renewal
- Run multi-channel campaigns via email, LinkedIn, Twitter, lu.ma and ABM to boost engagement and revenue
- Leverage AI and automation tools to personalize and scale CRM initiatives
- Drive revenue impact by improving pipeline velocity, expansion and net revenue retention
- Ensure CRM hygiene and monitor key KPIs to optimize lifecycle performance
- Work cross-functionally to align CRM efforts with business goals
Benefits
- Fully-Remote or Hybrid work option
- 25 days paid holiday plus bank holidays and birthday off
- Extra day of annual leave for every year at the company
- 4% pension contributions
- Private medical and dental insurance with Allianz
- Attractive maternity and paternity policies
- Gym classes or spa treatments with ClassPass
- Apple MacBook Pro provided
- $200 workplace budget
- Training and development budget