Enablement Specialist, Public Sector

About the Role

You will translate Public Sector strategy into repeatable onboarding, training, and content programs. You will assemble and refresh onboarding modules, update playbooks, produce micro-trainings, and maintain a high-adoption content system. You will coach managers on qualification, procurement navigation, multithreading, and deal execution, track adoption and onboarding metrics, and partner with Product and PMM to keep seller-facing resources current.

Requirements

  • 3–5 years in sales enablement, sales training, or Public Sector sales or sales leadership with demonstrated ability to coach or enable Public Sector sellers
  • Proven ability to rapidly build and update sales content, onboarding modules, and training resources in a fast-paced environment
  • Experience supporting sales teams that sell to federal, state, or local government, preferably in SaaS, cybersecurity, fintech, or mission-oriented technology
  • Strong understanding of qualification, procurement cycles, multithreading, evaluation plans, and government buying processes
  • Hands-on experience with sales enablement tools (e.g., Highspot, Salesforce, or equivalent) and implementing workflows to improve consistency and adoption
  • Exceptional communication and facilitation skills with the ability to translate complex concepts into simple, repeatable guidance
  • Analytical mindset with ability to track program impact, measure adoption, and identify execution gaps early
  • Demonstrated ability to collaborate across Product, PMM, and Sales Leadership and respond quickly to shifting priorities

Responsibilities

  • Assemble or refresh core Public Sector onboarding modules within 7 days of new hire confirmation
  • Update playbooks and core content within 3 business days when messaging drift or procurement nuance is identified
  • Design and deliver targeted micro-trainings within 72 hours of identified execution gaps
  • Maintain an organized, high-adoption Public Sector content system (e.g., Highspot)
  • Partner with managers to reinforce qualification, procurement navigation, multithreading, and deal execution fundamentals through structured coaching
  • Track and analyze onboarding, adoption, and early-funnel metrics and share insights to improve deal quality and forecast accuracy
  • Collaborate cross-functionally with Product, PMM, and Sales Leadership to align and reinforce seller-facing messaging

Benefits

  • Remote work (asynchronous-first)
  • Periodic in-person meetings a few times per year
  • Flexible schedule with required minimum 6 hours overlap with Eastern Time business hours

Skills

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Enablement Specialist, Public Sector at TRM Labs | JobStash