Event Marketing Manager
About the Role
You will plan, execute, and track all aspects of event marketing to drive lead generation and pipeline growth. You will define event objectives and metrics, run post-event evaluations, and report results to inform improvements. You will manage event budgets, vendor relationships, logistics, and cross-functional coordination. You will act as the primary point of contact for event programs and present strategy and outcomes to senior leadership.
Requirements
- Minimum two years of experience in event marketing or field marketing
- Knowledge of trade show project management including strategy, logistics, vendors, and post-event analysis
- Experience in B2B or B2G marketing ecosystems preferred
- Proficiency with Salesforce reporting and marketing funnel analysis
- Excellent organizational and communication skills and ability to present to senior leadership
- Ability to manage multiple priorities in a fast-paced environment
- Willingness to travel occasionally (less than 20%)
Responsibilities
- Collaborate with account executives to align event strategy with account plans
- Plan, execute, and track global event presence to maximize lead generation
- Define event marketing objectives and metrics and measure impact against KPIs
- Conduct post-event evaluations and recommend optimizations
- Contribute to strategic development of event marketing plans
- Manage event marketing budgets and report on budget utilization
- Act as point of contact and workstream leader for event marketing
- Coordinate logistics and communicate attendee information
- Evaluate third-party opportunities and build vendor relationships
- Support cross-functional teams to deliver projects on schedule and within budget
Benefits
- Health insurance
- Flexible time off
- Learning and development initiatives
- Flexible hours
- Team-building sessions
- Mental health support
- Generous equity