Field Marketing Manager Latam

About the Role

Requirements

• Bachelor's degree or equivalent
• Five+ years of B2B technology marketing experience with understanding of channel and funnel marketing tactics
• Ability to thrive in a fast-paced, complex, dynamic, multicultural environment where multitasking, transparency, and prioritizing are required
• Strong project management skills
• Strong verbal and written communication skills
• Fluent in English and Portuguese
• Entrepreneurial mindset
• Marketing communications experience including writing, slide decks, social media, presenting, and converting inputs into strategy and execution
• Familiarity with Hubspot, Salesforce, Google Analytics, Google Adwords, and email marketing platforms; experience managing programmatic campaigns a bonus
• Experience in marketing campaign management including budget management, audience segmentation, offers, messaging, and creative production
• Experience in crypto, tech, or finance marketing (nice to have)
• Fluent in Spanish (nice to have)

Responsibilities

• Plan and implement field marketing programs to generate pipeline for the South American sales team
• Develop and implement go-to-market strategies that incorporate online and offline tactics
• Lead strategy development and execution of customized virtual and in-person events
• Report on all marketing activities and track regional ROI
• Develop and maintain expert knowledge of regional regulations, key players, and opportunities
• Translate sales priorities into marketing programs
• Build trusted relationships with Sales and Account Management and act as their marketing resource
• Build relationships with customers and partners to identify joint opportunities

Skills