Growth Marketing Lead
About the Role
You will own and optimize growth channels including paid media, affiliates, SEO, and lifecycle campaigns. You will implement and maintain attribution and tracking frameworks, run high-velocity experiments, build campaign calendars, and produce clear reporting and dashboards to measure ROI. You will collaborate with design, product, finance, and vendors to execute campaigns and explore referral, gamification, and viral growth loops to unlock new acquisition sources.
Requirements
- 8+ years of experience in growth or performance marketing
- Proven ability to run and optimize multi-channel paid campaigns with measurable ROI
- Hands-on experience with tracking and attribution tools such as pixels SDKs CAPI Segment and Roadway
- Experience managing affiliate programs and optimizing channels
- Familiarity with SEO and lifecycle marketing best practices
- Strong analytical and testing mindset with experience building dashboards and frameworks
- Ability to thrive in ambiguity and execute strategically
- Curiosity about crypto and fintech trends
Responsibilities
- Own paid acquisition campaigns across Meta Google TikTok Reddit and LinkedIn
- Manage and scale the affiliate program with tracking incentives and ROI analysis
- Partner on SEO improvements and run organic content experiments
- Implement and maintain attribution frameworks and tracking (pixels CAPI SDKs Roadway Segment)
- Build and maintain a campaign and experimentation calendar to ensure high test velocity
- Collaborate cross-functionally with design product social finance and vendors to execute campaigns
- Provide reporting and dashboards on channel performance ROI and budget recommendations
- Explore referral programs gamification and viral growth loops to drive acquisition and engagement