Growth Marketing Manager
About the Role
You will own and optimize a range of acquisition channels, from paid media and SEO to experimentation with emerging technologies and localized strategies. You will plan and run paid campaigns, manage budgets and creative optimization, design and execute A/B tests, and build campaign dashboards. You will analyze traffic and user behavior to improve conversion rates, support content and landing page performance, and coordinate paid and organic social strategies. You will regularly report insights and recommendations and experiment with new channels and automation tools to uncover growth opportunities.
Requirements
- 3-5 years of experience in growth or performance marketing ideally in B2B SaaS fintech or crypto
- Proven success managing multi-channel campaigns with LinkedIn Ads and Google Ads
- Experience with SEO and GEO optimization strategies
- Strong analytical skills and proficiency with HubSpot GA4 and campaign dashboards
- Familiarity with A/B testing funnel optimization and conversion tracking
- Hands-on experience with creative and copy development and adapting messaging to multiple audiences
- Bonus experience with AI-driven marketing tools Webflow Canva Figma Ahrefs Notion and community platforms like Discord or Reddit
Responsibilities
- Plan execute and optimize campaigns across LinkedIn Ads Google Ads (SEM/Display) and other platforms
- Manage budgets targeting and creative optimization to maximize ROAS lead quality and pipeline growth
- Design and run A/B tests for ad copy landing pages and audience segments
- Build and maintain campaign dashboards and report insights trends and recommendations
- Experiment with emerging channels and automation tools to uncover new growth opportunities
- Collaborate with content and SEO teams to improve on-page and off-page performance
- Implement keyword LLM and GEO-based optimization strategies to strengthen search visibility and local reach
- Analyze traffic sources and user behavior to identify conversion-rate optimization opportunities
- Support content production for campaigns blogs and landing pages with performance-minded copy and structure
- Manage the paid and organic strategy for social channels including LinkedIn and X/Twitter
- Coordinate with design and content teams to ensure visual and messaging consistency
- Track and report social engagement trends and use insights to inform paid targeting and content strategy