GTM Program Manager - Enablement
About the Role
You will plan, schedule, and run enablement initiatives that sharpen skills and align GTM leaders. You will build and deliver classroom training, mock customer calls, and knowledge checks to teach industry trends, product positioning, and value-based selling. You will project-manage the annual SKO/GKO, embed within GTM teams to coach on sales process adherence, track assessment performance, and report impact to leaders. You will analyze recorded calls and deal reviews to evolve training, tools, and content based on measured results.
Requirements
- 3+ years in GTM program management, enablement, or sales operations in B2B SaaS
- Proven experience designing, executing, and measuring enablement program impact
- Strong knowledge of value-based selling for B2B software
- Experience driving behavioral change and enforcing process adoption
- Excellent project management skills managing cross-functional initiatives
- Data-driven mindset with ability to measure, analyze, and report performance impact
- Outstanding slide deck creation, meeting facilitation, and classroom presentation skills
Responsibilities
- Plan, schedule, and resource recurring enablement activities across GTM teams and time zones
- Build and deliver classroom training, mock customer calls, and knowledge checks
- Project-manage the annual SKO/GKO from end-to-end
- Define evaluation criteria for new-hire and tenure-track knowledge checks
- Track individual and team performance across assessments and simulations
- Report on enablement impact and recommend changes to up-skill field members
- Embed within GTM teams to reinforce the value-based sales process
- Design and deliver operating rhythms for program excellence
- Support strategic deal advancement and qualification rigor
- Analyze recorded calls and deal reviews to identify execution improvements
- Support QBR processes and evolve training programs, tools, and content