Job for Web3 Beginners
Head of Marketing
About the Role
You will own and execute the full marketing function: define global brand positioning, product marketing, and growth strategies, and produce high-quality content and campaigns. You will translate technical value into clear narratives, run performance and partnership initiatives, manage events and website updates, and measure and optimize marketing performance.
Requirements
- 5+ years of marketing experience
- Exceptional marketing taste and creativity
- Outstanding written communication skills
- Demonstrated success building and executing marketing strategies that drive measurable growth
- Strong storytelling and positioning skills
- Experience across brand product growth performance content and events
- Hands-on executor comfortable working independently in a lean environment
- Self-starter able to build strategy processes and creative direction from the ground up
- Comfortable working in a fast-paced dynamic startup with limited resources and high ambiguity
- Availability for scheduled team meetings between 1pm and 6pm Central European Time
- Crypto or web3 experience is a plus but not required
Responsibilities
- Develop and execute global marketing strategy across brand product and growth
- Own strategy and execution including crafting campaigns and writing content
- Drive ecosystem awareness and developer adoption through targeted campaigns and community engagement
- Build institutional credibility via thought leadership and tailored messaging for enterprise and financial audiences
- Translate technical value propositions into clear compelling narratives for different stakeholders
- Lead growth marketing including performance marketing partnerships events and digital channels
- Write high-quality content across formats such as blog posts social media emails and landing pages
- Coordinate with external partners to execute website updates creative assets and campaign materials
- Develop and manage conference and events strategy to maximize visibility
- Collaborate with business development engineering and ecosystem teams to align marketing with product priorities
- Track marketing performance optimize campaigns and report on key metrics
Benefits
- Flexible remote work
- Multiple onsite events each year
- Meaningful long-term compensation package
- Stipends for home office coworking and professional personal growth
- Four weeks annual vacation
- 401k and healthcare coverage for US team members