Head of Marketing CMO
About the Role
You will lead end-to-end marketing for the product: plan and run growth campaigns, manage paid advertising, partnerships and co-marketing, and own brand and storytelling. You will recruit and manage in-house and external marketing partners, engage and grow community across social channels, and track performance to optimize ROI. You will also plan and execute the upcoming token launch and support the major product release.
Requirements
- Deep understanding of Web3 dynamics and crypto trading
- Proven experience in growth marketing and user acquisition
- Experience leading marketing teams and managing external agencies
- Experience planning and executing token launches and product launches
- Strong analytics and performance marketing skills
- Experience with social platforms including Twitter Discord and Telegram
- Experience managing paid advertising and partnership campaigns
- Strong communication and stakeholder management skills
Responsibilities
- Design and execute scalable marketing campaigns to drive user acquisition
- Build expand and manage the marketing team and external partners
- Engage grow and moderate Web3 community on Twitter Discord and Telegram
- Develop and maintain brand positioning and storytelling
- Oversee content social media partnerships and paid advertising execution
- Track analyze and optimize marketing performance metrics to maximize ROI
- Plan and execute the token launch campaign and major product release
- Coordinate co-marketing and integration partnerships
Benefits
- Generous token compensation
- Access to a network of founders