Job for Experts
Head of Marketing
About the Role
You will lead and own the marketing function, reporting to the CEO. You will craft narratives for Wall Street and Web3 audiences, define brand and sub-brand strategy, and manage website and messaging. You will own social channels and content marketing, oversee production of short- and long-form educational writing, and manage external writers. You will evolve visual identity, ensure coherent messaging across products and channels, run presence at industry events, secure speaking engagements, host community dinners, and engage the Ethereum community. You will orchestrate go-to-market plans and high-impact product launches, create institutional BD materials and sales collateral, and develop messaging for core infrastructure and developer audiences.
Requirements
- 10+ years of experience in marketing brand and go-to-market
- Experience as the most senior marketing owner for a company or a major product line
- Proven track record leading high-stakes product launches
- Deep knowledge of institutional finance and Web3 Ethereum
- Ability to discuss settlement workflows tokenization and ZK-proofs
- Strong writing and editorial skills
- Strong eye for design and visual identity
- Experience participating in product business development and executive strategy sessions
Responsibilities
- Own the marketing function and report to the CEO
- Drive marketing strategy and execution to position the organization for institutional Ethereum adoption
- Craft narratives for Wall Street and Web3 audiences
- Lead parent brand elevation and manage sub-brand strategies
- Own social presence on Twitter and LinkedIn
- Manage content marketing and oversee production of short- and long-form educational content
- Manage external writers and scale content output
- Evolve branding and visual identity and ensure coherent brand identity across channels
- Own the website and messaging for multiple stakeholder audiences
- Oversee presence at industry events and secure speaking engagements
- Host community dinners and maintain relationships with the Ethereum community
- Orchestrate go-to-market plans and execute high-impact product launches
- Develop institutional BD materials and sales collateral
- Create messaging for core technology and developer audiences
Benefits
- Equity
- Medical healthcare
- Dental healthcare
- Vision healthcare
- 401(k)
- Unlimited PTO
- $1,500 home office setup stipend