Head of Marketing
About the Role
You will own and execute the marketing strategy for Web3 infrastructure products. You will create and publish content, run performance marketing campaigns, and build the brand across digital channels. You will lead and mentor the marketing team, collaborate with product and sales, analyze metrics to optimize campaigns, and monitor industry and competitor activity to inform marketing decisions.
Requirements
- 3-5+ years of marketing experience in Web3
- Proven track record of developing and executing marketing strategies that drive builder acquisition
- Experience managing and mentoring a marketing team
- In-depth knowledge of Web3 blockchain and crypto ecosystem
- Exceptional communication analytical and problem-solving skills
- Ability to thrive in a fast-paced startup environment and adapt to evolving priorities
- Experience with protocol DeFi crypto gaming privacy tech (ZK MPC SGX FHE) or infrastructure projects is a plus
- Proficient in spoken and written English
Responsibilities
- Develop and execute strategic marketing plans
- Lead and manage a team of marketing professionals
- Build and manage brand presence across digital channels
- Collaborate with product and sales to align marketing strategies
- Create content including blog posts whitepapers case studies and presentations
- Implement and oversee performance marketing campaigns including paid advertising SEO SEM email and influencer partnerships
- Analyze marketing data and metrics to track performance and optimize campaigns
- Monitor industry trends and competitor activities to drive innovation
Benefits
- Equity grants and token grants
- Health insurance
- Dental insurance
- Vision insurance
- 100% remote work with travel opportunities
- Option for coworking space
- Lifestyle benefits