Head of Marketing
About the Role
You will define and execute the integrated marketing strategy for both direct-to-consumer and B2B2C white-label channels. You will translate business goals into quarterly marketing plans, run data-driven growth and performance campaigns, and build a multidisciplinary marketing team. You will lead brand, content, and communications efforts, design reporting frameworks and A/B tests, and partner with Product, Sales, Experience, Finance, and Operations to launch features and forecast marketing ROI.
Requirements
- 7+ years of marketing experience in digital-first platforms, marketplaces, travel booking, rewards, or commerce technology
- Prior experience inside an online travel booking platform or marketplace
- 3–5 years of experience as a senior marketing leader with responsibility for growth and team leadership
- Experience supporting B2B2C or white-label SaaS platform marketing and enterprise partner go-to-market
- Ability to translate business objectives into marketing roadmaps, campaigns, and metrics
- Deep expertise in growth and performance marketing and multi-channel acquisition and retention
- Experience building and leading teams through high-growth phases
- Ability to own functions from ideation through execution with high accountability
- Strong understanding of brand development, positioning, and creative direction
- Proficiency in marketing analytics, attribution, CRM, and automation tools
- Evolving understanding of AI Search and Agentic AI
- Excellent communication and leadership skills
- Entrepreneurial and resourceful with comfort in fast-paced, ambiguous environments
Responsibilities
- Craft integrated marketing strategy for D2C and B2B2C channels
- Translate business objectives into quarterly marketing plans
- Build, mentor, and scale a multidisciplinary marketing team
- Lead annual planning, forecasting, and marketing budget management
- Manage data-driven strategies to improve CAC/LTV ratios
- Design and execute A/B tests and analytics to optimize campaigns
- Oversee paid and organic customer acquisition across channels
- Develop reporting frameworks for performance visibility
- Refine brand positioning, messaging, and creative direction
- Manage content and editorial strategy to support SEO and discovery
- Oversee public relations via external agency
- Ensure consistent customer and partner touchpoints
- Collaborate with Sales, Product, and Experience on integrations and launches
- Lead co-marketing and partner promotional initiatives
- Work with Finance and Operations to forecast marketing ROI
Benefits
- Health care plan (Medical, Dental & Vision) available after 60 days
- Flexible/unlimited PTO with manager approval
- 401K Plan (Tax-Deferred and/or Roth) eligible after 90 days