Head of Marketing
About the Role
You will set overall marketing strategy including brand positioning and go-to-market strategies. You will direct the execution of advertising, digital programs, trade shows and sales materials. You will collaborate with other departments to develop marketing materials, monitor market trends and competitor activity, brainstorm growth strategies, and own the marketing budget.
Requirements
- Bachelor's degree
- 7-10 years experience in marketing
- Drive for results and leadership skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of the box
- Proven ability to develop brand and marketing strategies and communicate recommendations to executive management
- Advanced communication and interpersonal skills
- Comfortable working with numbers metrics and spreadsheets
- Passion for learning and promoting blockchain technology
- Willingness to travel internationally occasionally
- Be hands-on in a startup environment
Responsibilities
- Set overall marketing strategy including brand positioning and go-to-market strategies
- Direct execution of advertising digital programs trade shows and sales meeting materials
- Develop marketing materials in collaboration with other departments
- Monitor market trends research consumer markets and analyze competitors to identify opportunities
- Brainstorm new and innovative growth strategies
- Own the overall marketing budget