Junior Middle B2B Marketing Specialist
About the Role
You will plan and run targeted B2B marketing campaigns across LinkedIn, email, webinars, and partner channels to attract blockchain and security decision-makers. You will manage end-to-end lead generation funnels, perform A/B tests, and optimize conversion flows. You will analyze funnel and channel metrics, produce regular performance reports, and collaborate with sales to prepare case studies, whitepapers, and pitch materials. You will maintain lead nurturing using marketing automation and CRM tools and support B2B social media and event sponsorship activities.
Requirements
- 1–3 years of hands-on B2B marketing experience
- Experience in SaaS, cybersecurity, or blockchain preferred
- Ability to set KPIs, track funnel performance, and optimize based on data
- Proficiency with core marketing tools
- Strong copywriting skills for professional audiences
- Experience running paid campaigns
- Upper Intermediate English
Responsibilities
- Develop and execute B2B marketing campaigns
- Manage end-to-end lead generation funnels
- Perform A/B testing and conversion optimization
- Analyze key metrics and deliver performance reports
- Collaborate with sales on ICPs, case studies, whitepapers, and pitch decks
- Manage B2B social media and support event sponsorships
- Use marketing automation and CRM tools to nurture leads and maintain data hygiene