Lifecycle Marketing Lead
About the Role
You will own the end-to-end retention strategy across lifecycle, CRM, and in-product messaging for the US app and web. You will build and optimize email, push, in-app, and SMS campaigns to drive repeat trading and frequency. You will design lifecycle programs for onboarding, activation, re-engagement, and win-back. You will partner with product, data, and growth to test retention levers (UX, incentives, content, timing), define and track core metrics (D1/D7/D30 retention, frequency, cohort LTV), run fast data-driven experiments, and report weekly to product and growth.
Requirements
- 3–6+ years of experience in retention lifecycle or CRM marketing of a consumer app
- Experience owning retention across web and mobile
- Strong analytical instincts comfortable working with cohorts funnels and experimentation
- Clear communicator able to move quickly in a high-velocity event-driven product
- Bonus: experience with trading OSBs crypto or real-time marketplaces
Responsibilities
- Own end-to-end retention strategy across lifecycle CRM and in-product messaging for US app and web
- Build and optimize email push in-app and SMS campaigns to drive repeat trading and frequency
- Design lifecycle programs for onboarding activation re-engagement and win-back
- Partner with product data and growth to test retention levers including UX incentives content and timing
- Define and track core metrics such as D1 D7 D30 retention frequency and cohort LTV and turn insights into action
- Run fast data-driven experiments to increase engagement around key events markets and moments
- Report weekly to product and growth