Marketing Executive
About the Role
You will develop and execute content and social media strategies to drive awareness, engagement, and adoption of products. You will create both short-form social posts and long-form articles, host Twitter Spaces, webinars, and in-person events, and use metrics to optimize campaigns. You will coordinate content calendars, align with cross-functional stakeholders, and maintain strong community engagement across platforms.
Requirements
- 2-3 years of experience in content marketing and writing
- Proven experience running growth marketing campaigns for technical audiences
- Strong creative and writing skills for micro-content and long-form articles
- Good knowledge of DeFi, Crypto, Blockchain, and Web3 technologies
- Experience organizing and hosting virtual and in-person events
- Ability to adapt quickly and work collaboratively in a startup environment
- Proficiency in engaging target audiences across multiple platforms in real time
- Familiarity with photography, copywriting, design, and basic video editing (Adobe Creative Suite, Canva) is a plus
Responsibilities
- Build and execute campaign strategies to drive product awareness and adoption
- Monitor industry trends and identify new engagement opportunities
- Monitor and report on social media community growth and health
- Develop and coordinate a content calendar across marketing channels
- Write and produce long-form and short-form content and marketing assets
- Host and facilitate Twitter Spaces, webinars, and other virtual events
- Organize, plan, and host in-person events such as seminars and workshops
- Establish and maintain community engagement best practices
- Develop understanding of Web3 consumers and app developers to tailor content
- Monitor KPIs and marketing metrics and use data to optimize strategy
Benefits
- Fully remote