Marketing Lead
About the Role
You will develop and execute the brand strategy and communication guidelines, measure performance, and run regular campaigns. You will drive hands-on daily community engagement, produce weekly deliverables, and launch monthly campaigns. You will actively engage press and media, cultivate industry partnerships, and work with developer communities to grow adoption. You will maintain a daily four-hour overlap with Pacific Time and be prepared for an intensive 60-hour work week.
Requirements
- 3 years work experience
- At least 1 year blockchain experience
- Ability to work a 60-hour work week
- Daily 4-hour overlap with Pacific Time
- Exceptional communication skills
- Exceptional people skills
- Access: public
Responsibilities
- Develop branding strategy
- Create communication guidelines
- Design performance evaluation metrics
- Drive hands-on daily community engagement
- Produce weekly deliverables
- Plan and execute monthly campaigns
- Engage with press and media
- Build relationships with industry partners
- Engage and support the developer community