Marketing Manager (Crypto / Fintech)
About the Role
You will own and drive growth across the full marketing funnel. You will design and run structured growth experiments, manage and optimize performance channels, and build automation for email, in-app and push messaging. You will analyse funnels and user behaviour, create clear dashboards for core KPIs, and translate data into concrete actions. You will collaborate with product and engineering to improve onboarding, activation and long-term retention.
Requirements
- Proven experience in growth marketing or performance marketing
- Analytical and results oriented working style
- Experience with GA4, Google Tag Manager and A/B testing
- Affinity for data, experimentation and continuous optimization
- Ability to work independently and take responsibility
- Interest in crypto, investing or fintech
- Fluent communication skills in Dutch and English
Responsibilities
- Own the full marketing and growth funnel
- Design and run structured growth experiments
- Manage and optimize performance marketing channels
- Develop and improve email, in-app and push automation
- Analyze funnels and user behaviour with analytics tools
- Create dashboards for core KPIs
- Collaborate with product and engineering on onboarding and activation
- Develop SEO, referral and partnership initiatives
- Translate data and insights into concrete actions and priorities
Benefits
- Hybrid work within the Netherlands