Marketing Manager
About the Role
You will define and execute content and social strategies that educate the market about blinks. You will manage a content calendar, produce writing and multimedia (blogs, X posts, video, GIFs), coordinate with design, and translate complex concepts into accessible narratives. You will engage on Discord, Telegram and other channels, support product announcement rollouts, collaborate with partners and cross-functional teams, and analyze performance metrics to iterate on campaigns and increase reach and engagement.
Requirements
- 3+ years tactical marketing experience in tech or crypto
- Knowledge of the crypto ecosystem
- Exceptional writing and editing skills
- Proven content creation and production across blogs and social media
- Social media strategy expertise, especially X
- Experience with community platforms such as Discord and Telegram
- Ability to work independently and take initiative
- Experience analyzing campaign and content performance metrics
Responsibilities
- Develop and manage a content calendar that drives awareness and understanding of blinks
- Produce engaging high-quality content for X, blogs, video, GIFs and other channels
- Coordinate with the design team on video and GIF production
- Translate complex technical concepts into accessible narratives
- Create and execute X-first social content strategies
- Monitor and participate in online conversations on Discord, Telegram and other channels
- Drive growth and engagement through strategic social media content
- Expand content reach via blogs, newsletters and distribution platforms
- Collaborate with external partners to amplify key messages
- Support product announcement rollouts by crafting messaging and promotional assets
- Analyze performance metrics to refine strategies and improve engagement
- Collaborate with cross-functional teams to create educational content for partners and users
Benefits
- Equity 0.15% - 0.25%
- Remote work (US)