Marketing Specialist
About the Role
You will write, create, and ship marketing content across channels and manage day-to-day marketing operations. You will translate complex security and product concepts into clear, approachable content, manage social media and content calendars, run marketing experiments and iterate on results, support event and community initiatives, collaborate with product and engineering on messaging and launches, update the website and coordinate with partners, and stay current on Bitcoin and security developments.
Requirements
- 3+ years marketing experience in a SaaS environment; experience with fintech, neobanks, or crypto preferred
- Deep interest and understanding of bitcoin
- Experience integrating AI tools into workflows for drafting, brainstorming, researching, and iterating
- Proficiency with visual design programs (e.g., Adobe Photoshop, Illustrator, Element 3D)
- Strong writing skills and excellent written and verbal communication
- Experience planning and executing social media strategies
- Proficiency with marketing automation and CRM systems such as HubSpot
- Experience creating or overseeing visual content for digital marketing
- Ability to analyze customer motivations and buying decisions
- Familiarity with marketing analytics tools such as GA4 and Mixpanel
- Curious, adaptable, and detail-oriented
- Experience taking ideas from concept to completion
- Experience working in fast-paced environments
Responsibilities
- Own and manage social media presence across all channels, including develop content calendars, ideation, and day-to-day execution
- Share stories, updates, and helpful content across social, email, blog, YouTube, and other channels
- Write and publish compelling content such as guides, articles, landing pages, social posts, and emails that convert
- Plan and execute onsite events to grow brand awareness and community engagement
- Grow community and audience through community-building efforts
- Translate complex security concepts with product and engineering into clear, approachable content
- Run marketing experiments and iterate based on audience feedback and results
- Launch new features and products by creating messaging, content, and simple campaigns
- Monitor performance and adjust strategies based on results
- Understand product and users to draft compelling content
- Handle day-to-day marketing tasks such as updating the website and coordinating with partners
- Stay informed on Bitcoin and security developments to maintain relevant and trustworthy messaging
Benefits
- Equity opportunities
- Flexible time off with encouragement to take at least three weeks per year
- Medical coverage with FSA options
- Dental and vision coverage
- Access to mental health providers
- Remote work setup reimbursement up to $400
- Investment avenues including resources to invest a portion of paycheck in bitcoin and a 401(k) option
- Maternity leave (12 weeks) and paternity leave (4 weeks)