Marketing Strategy & Operations Manager

About the Role

Requirements

• 7+ years of experience in marketing strategy and operations preferably in technology or blockchain
• Strong understanding of Web3 blockchain technology and the cryptocurrency ecosystem
• Proven track record of developing and executing successful marketing campaigns
• Experience with marketing analytics and measurement tools
• Excellent communication and interpersonal skills
• Strong project management and organizational skills
• Ability to work independently and as part of a team
• Passion for blockchain technology and the Arbitrum ecosystem

Responsibilities

• Develop and implement go-to-market strategies with cross-functional teams
• Conduct analysis to identify target audiences trends and opportunities
• Plan execute and measure marketing campaigns across social media email content marketing and paid advertising
• Track and analyze campaign performance metrics to optimize strategies
• Streamline marketing processes and workflows to improve efficiency
• Manage marketing budgets and resource allocation
• Oversee implementation of marketing technologies and tools
• Monitor industry trends and best practices to inform strategy
• Report campaign timelines results and learnings to leadership and cross-functional teams
• Align marketing efforts with product developer relations and business development
• Collaborate with external agencies and partners to execute initiatives
• Track performance of community engagement programs including ambassador program and KOL marketing and adjust resource allocation

Benefits

• Remote first global workforce
• Industry-leading healthcare insurance
• Home office set-up allowance
• Wellbeing allowance
• Growth and continuing education allowance
• Flexible time off
• Company-issued laptop

Skills