Member of Marketing - Asia
About the Role
You will develop and execute localized marketing strategies for Asia Pacific, tailoring global offerings to local market needs. You will create Asia-specific campaigns, manage social media and event activations, draft executive communications, and collaborate across time zones with sales and design partners. You will track local trends, build relationships with media and key opinion leaders, lead cross-functional projects, and mentor junior teammates while delivering measurable marketing outcomes.
Requirements
- 8-10+ years of fintech marketing experience in Asia Pacific
- Deep expertise in branding
- Deep expertise in communication
- Deep expertise in social media
- Deep expertise in event marketing
- Proven ability to create manage and execute local marketing initiatives that drive revenue growth
- Superb writing editing and storytelling skills
- Deep knowledge of local media KOLs and trade organizations
- Demonstrated experience in event planning and activation
- Strong cross functional and cross time zone project management skills
- Experience building brand in Asia for a US fintech
- Fluent in Mandarin (preferred)
Responsibilities
- Develop and execute localized marketing strategies for Asia Pacific
- Localize global campaigns for regional markets
- Craft and run Asia specific marketing campaigns
- Manage social media strategy and content for Asia markets
- Plan activate and measure ROI for events in the region
- Draft speeches and talking points for executives
- Collaborate across time zones with sales and design teams
- Monitor local industry trends and build relationships with media and KOLs
- Lead cross functional projects and mentor junior teammates
- Manage multiple projects with attention to detail