Member of Product Marketing Financial Institutions Group (FIG)
About the Role
You will lead go-to-market strategy and own customer segmentation, messaging, and positioning for asset, wealth management, and financial settlement products. You will build sales enablement materials like pitch decks, one-pagers, and talk tracks, and execute integrated launches. You will use customer insights, market analysis, and performance data to inform decisions, manage timelines and stakeholders, and influence cross-functional partners to deliver high-quality, on-time launches.
Requirements
- Senior-level product marketing experience
- Experience marketing products to asset managers wealth managers RIAs or institutional investors
- Proven experience leading cross-functional go-to-market and marketing campaigns
- Intellectual curiosity and a drive to seek customer and market insights
- Willingness to dive into complex product details and shape differentiation
Responsibilities
- Lead go-to-market strategy for asset wealth management and financial settlement products
- Define ideal customer profiles and positioning
- Use customer insights market analysis and performance data to inform strategy and execution
- Build clear differentiated messaging and positioning for institutional and wealth audiences
- Create sales enablement materials such as pitch decks one-pagers and talk tracks
- Lead cross-functional go-to-market initiatives with Product Sales Marketing and Business Leads
- Manage timelines stakeholders and dependencies to ensure on-time launches
- Incorporate qualitative and quantitative insights into decision making
- Influence stakeholders through data-backed recommendations