PPC Specialist
About the Role
You will create, launch, and optimize paid search and social campaigns across multiple channels. You will develop paid channel strategies, design and run A/B tests, select keywords and target audiences, monitor budgets and bids, track KPIs, and write ad copy when needed. You will diagnose performance issues, propose optimizations, maintain relationships with ad platforms and vendors, work to reduce click fraud, and keep up with PPC trends. You are required to be present in the office full time at first, with the possibility to work remotely later.
Requirements
- Proven experience as a PPC Manager or digital marketing specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Google Ads, Facebook Ads) preferred
- Working knowledge of analytics tools (Google Analytics)
- Practical experience with optimization, search query reports, and keyword research in Google Ads
- Data-driven mindset
- Perfect English
Responsibilities
- Participate in forming paid channel strategies
- Contribute to conversion optimization and retention strategies using shopper behavior insights
- Create and plan PPC campaigns and A/B tests across digital channels
- Oversee existing campaigns and recommend optimizations
- Manage search platform accounts (e.g. Google Ads)
- Select keywords and target audiences
- Monitor budgets and adjust bids to improve ROI
- Track KPIs and diagnose performance issues
- Write attractive and concise ad copy as needed
- Develop new campaigns across multiple channels
- Maintain partnerships with PPC platforms and vendors
- Reduce click fraud risk
- Keep up with PPC trends
Benefits
- Flexible working hours
- Work with professionals of your field
- Multicultural and diverse environment
- Free parking
- Learning budget
- Sports and leisure
- Possibility to work remotely
- Time off
- Workspace budget or tools