Product Lead - Investigations
About the Role
You will define and own the Investigations product roadmap, conduct market and competitive research, and translate customer needs into prioritized product requirements. You will collaborate with engineering to deliver features, work with sales and customer success to drive adoption and retention, set and track KPIs, develop clear product messaging and sales enablement content, partner with marketing on demand-generation campaigns, and identify upsell opportunities.
Requirements
- 4+ years of experience in product management, product marketing, or GTM strategy in a B2B SaaS company (crypto or fintech preferred)
- Strong understanding of blockchain investigations and financial crime risk management is a major plus
- Proven experience in launching and scaling B2B SaaS products in a fast-paced environment
- Hands-on experience with customer research, competitive analysis, and data-driven decision-making
- Strong storytelling and communication skills with the ability to translate complex technical concepts into clear messaging for investigation professionals
- Experience working with cross-functional teams including engineering, sales, and customer success
- Familiarity with product analytics tools (e.g., Mixpanel, Amplitude) and CRM platforms (e.g., Salesforce, HubSpot)
Responsibilities
- Define and own the Investigations product roadmap
- Conduct market research and competitive analysis to inform product development
- Collaborate with engineering to define product requirements and prioritize features
- Engage with customer success and sales to gather customer feedback and drive adoption
- Define and track product KPIs to measure adoption, retention, and revenue impact
- Develop messaging and positioning that articulates product value for law enforcement and compliance professionals
- Lead creation of sales enablement materials, whitepapers, case studies, and competitive battlecards
- Partner with marketing to drive demand generation through content, campaigns, and events
- Work with business development and sales to refine value propositions and identify upsell opportunities