Product Marketing Analyst
About the Role
You will monitor product KPIs and report findings to the product team. You will work with product management to strategize on branding and messaging, create and publish product website content, blog posts, social media updates, and YouTube content. You will analyze success metrics of outbound marketing communications, optimize outreach, execute SEO strategies, and gather customer and community feedback to inform product marketing.
Requirements
- 2 years of marketing experience (product or general marketing)
- 1 year of social media marketing communications
- Strong interest in the crypto space
- Ability to sympathize with product users
- Ability to communicate product changes clearly via website, social media, blog, and video
- Ability to write product marketing material aligned with brand voice
- Ability to review, monitor, and report on success metrics of outbound communication
- Ability to work with product team to optimize outreach and execute SEO
- Ability to monitor and report on product KPIs
Responsibilities
- Monitor product KPIs and report findings
- Develop product branding and messaging
- Create and manage product social media content
- Produce product blog posts and YouTube content
- Analyze success metrics of marketing communications and optimize outreach
- Execute SEO strategy for product websites
- Gather customer and community feedback to inform marketing