Product Marketing Director, Banking
About the Role
You will define and execute go-to-market strategies for new and existing solutions, craft clear messaging and positioning, and lead product launches to drive adoption and revenue. You will create high-quality content including solution briefs, case studies, presentations, videos, and whitepapers. You will enable global sales teams with tailored enablement materials, define KPIs, monitor adoption metrics, and optimize performance. You will gather customer and competitive insights to influence the product roadmap and represent the product at industry events, webinars, analyst briefings, and customer engagements.
Requirements
- 10+ years of product marketing experience focused on fintech or blockchain technologies
- Ability to simplify and elevate messaging for complex platforms
- Experience and interest in cryptocurrency digital assets and blockchain
- Proven cross-functional influence with Product Sales and Customer Success
- Strong writing storytelling and content development skills
- Analytical mindset with ability to define success metrics and translate data into insights
Responsibilities
- Define and execute go-to-market strategies for new and existing solutions
- Maintain expertise in competitive and market trends
- Develop messaging and positioning
- Lead product launches
- Produce solution briefs case studies presentations videos and whitepapers
- Enable global sales teams with tailored content and enablement
- Define KPIs monitor adoption metrics and optimize performance
- Refine customer insights and influence the product roadmap
- Represent the product at industry events webinars analyst briefings and customer engagements
Benefits
- Target bonus
- Equity grant