Product Marketing Lead
About the Role
As the Product Marketing Lead, you will be responsible for increasing thirdweb’s mindshare amongst developers in Web3. You will drive key metrics, including Active Developers and Revenue. You will manage and create content designed to educate and attract more developers building with thirdweb. You will craft stories and narratives designed to reflect the power of thirdweb’s stack and help developers get to success building apps and games. You will manage thirdweb’s YouTube output, briefing in creators on video concepts to create educational content. You will support the team by creating content, pulling together briefs for the production team, and helping resource the team by coordinating with freelancers or internal team members. You will also contribute to the overall strategic direction of our marketing efforts, helping identify new channels and tactics.
Requirements
- Ambitious self-starter passionate about web3 and crypto
- Technically proficient with an understanding of complex technical concepts related to web3
- Natural storyteller who knows how to create content for all major social platforms, including X, YouTube and Farcaster
- Growth-first mindset, closely monitoring data to optimize content to hit growth goals
- Good understanding of building product-led email sequences
- Versatile and comfortable wearing multiple hats
- Talented writer who can communicate complex, technical ideas clearly and concisely
- Extremely well-organized and detail-oriented
- Ability to take full ownership over projects, their delivery, and reporting
- Maintain a standard of excellence in all work produced
Responsibilities
- Increase thirdweb’s mindshare amongst developers in Web3
- Drive key metrics, including Active Developers and Revenue
- Manage and create content to educate and attract more developers building with thirdweb
- Craft stories and narratives to reflect the power of thirdweb’s stack
- Manage YouTube output, briefing creators on video concepts for educational content
- Support the team by creating content and briefs for the production team
- Create timelines and workflows and help resource the team
- Contribute to the overall strategic direction of marketing efforts
- Identify new marketing channels and tactics