Product Marketing Manager

About the Role

Requirements

• 5+ years of experience in product marketing, ideally in banking, capital markets, or fintech
• Proven experience owning go-to-market strategy and execution for multiple product or feature launches
• Strong messaging and positioning skills for technical and non-technical audiences
• Demonstrated ability to work cross-functionally with product, engineering, content, and broader marketing teams
• Skilled at translating complex technical concepts into clear, compelling value propositions
• Proven ability to develop campaign strategies that align product objectives with audience needs
• Excellent project management and written communication skills with strong attention to detail
• Analytical and insights-driven, with a track record of using research and data to shape marketing strategy
• Preferred: Experience marketing to traditional financial institutions, capital markets, fintechs, or developer platforms
• Preferred: Familiarity with the blockchain ecosystem and technical trends
• Preferred: Technical background or strong comfort working with technical products
• Preferred: Experience in a globally distributed, remote-first organization

Responsibilities

• Lead go-to-market strategy and execute product and feature launches
• Develop and refine product positioning, messaging, and naming frameworks
• Plan and run cross-channel marketing campaigns to drive adoption and awareness
• Translate technical features into clear business-focused value propositions
• Partner with product, engineering, content, and marketing stakeholders on launches
• Synthesize user, market, and competitive insights to inform positioning and strategy

Skills