Product Marketing Manager
About the Role
You will own positioning, messaging, and go-to-market strategy for Loan Management and Tokenization Compliance products. You will lead product launches end-to-end, craft narratives, run launch campaigns, drive adoption, and enable Sales. You will track market and competitive trends, produce battlecards and enablement materials, deliver product training, set launch goals, measure results, and run post-launch retrospectives.
Requirements
- 3+ years in product marketing product management or GTM roles ideally in B2B SaaS fintech or crypto
- Proven track record of launching products and driving revenue growth
- Strong understanding of enterprise buyers in crypto finance or regulated markets
- Project management skills and cross-functional leadership
- Proficiency with AI tools for marketing research and automation
- Excellent written and verbal communication for technical products
Responsibilities
- Develop product positioning and messaging for enterprise crypto finance customers
- Lead go-to-market planning execution and optimisation for major launches and feature updates
- Track market and competitive trends and share insights and battlecards with Product Sales and Growth
- Build sales enablement tools including decks one-pagers and competitor matrices and deliver product training
- Set launch goals measure results and run post-launch retrospectives
Benefits
- Fully remote or hybrid work setup
- 25 days paid holiday plus bank holidays and your birthday off
- Earn an extra day of annual leave for every year at the company
- 4% pension contributions
- $200 home office budget
- Private medical and dental insurance via Allianz
- Access to gym classes or spa treatments through ClassPass
- Inclusive maternity and paternity policies
- Apple MacBook Pro provided
- Annual training and development budget