Product Marketing Manager
About the Role
You will own the bridge between what is built and how the world understands it. You will shape product positioning and messaging, define go-to-market strategies, and create clear product collateral and sales enablement content. You will partner with Product, BD, and Communications, measure adoption and engagement, and feed insights back into the product roadmap.
Requirements
- 5–8 years in product marketing, go-to-market, or solutions marketing within fintech, SaaS, or crypto
- Ability to bridge technical depth with narrative clarity
- Exceptional communication and storytelling skills for diverse audiences
- Highly organized and detail-oriented, comfortable managing multiple stakeholders
- Deep conviction in the crypto ecosystem and interoperability
Responsibilities
- Define positioning and messaging
- Develop clear, differentiated product narratives grounded in technical understanding
- Translate product capabilities into market-ready messaging with Product and Engineering
- Lead go-to-market strategy and drive launch plans for new products, integrations, and features
- Activate narratives through campaigns, events, and content with BD and Comms
- Create product explainers, one-pagers, presentations, and sales enablement materials
- Measure adoption and engagement and refine storytelling based on data
- Provide product and market insights to inform roadmap prioritization