Product Marketing Manager
About the Role
You will establish thought leadership in the US market and enable the sales team to meet revenue targets. You will work with sales to define core value propositions and differentiators, lead US market expansion strategy, and create sales tools and content. You will run market research, user testing and interviews, coordinate with product management and engineering on roadmap and go-to-market plans, iterate GTM strategies to hit revenue goals, and manage a team of designers and marketers.
Requirements
- Fluent in English
- 2-4 years of prior marketing or product experience
- Prior startup or boutique firm experience is a plus
- Previous compliance, finance or blockchain experience is a plus
- Experience in analytical problem solving and quantitative analysis, including dashboards and reporting tools
- Ability to lead analyses, track metrics and build strategic insights
- Ability to work in a fast-changing cross-functional environment with an entrepreneurial approach
- Ability to take complex topics and create compelling narratives for different audiences
- Excellent project management and stakeholder management skills
- Excellent spoken, written and presentation communication skills
Responsibilities
- Establish thought leadership in the US market
- Identify core value propositions and differentiators with the sales team
- Lead US market expansion strategy and position new products
- Communicate value proposition across multiple channels
- Create sales tools and content such as case studies, videos, website copy and blog posts
- Conduct market research, user testing and customer interviews
- Coordinate with product management and engineering to define roadmap and go-to-market plans
- Establish and iterate go-to-market strategy to reach revenue targets
- Manage a team of designers and marketers
Benefits
- Health insurance
- Flexible time off
- Flexible hours designed to provide work/life balance
- Learning and development initiatives
- Team-building sessions
- Mental health discussions
- Industry-leading compensation
- Generous equity