Product Marketing Manager
About the Role
You will develop and execute marketing strategies for blockchain products, working closely with product and technical teams to understand features and translate them into clear, compelling messages. You will lead end-to-end marketing campaigns across channels, create and own collateral such as pitch decks and case studies, educate internal and external stakeholders on decentralized governance and DAOs, and monitor market and competitive dynamics to inform positioning and messaging.
Requirements
- Proven experience in product marketing, ideally within blockchain or related technology industries
- Solid understanding of blockchain technology, decentralized communities, and DAOs
- Ability to communicate complex technical concepts to technical and non technical audiences
- Experience leading and managing end-to-end marketing campaigns
- Strong written and verbal communication and cross functional collaboration skills
- Creative and strategic thinking to align marketing with product features
Responsibilities
- Develop and execute marketing strategies for blockchain products
- Collaborate with product and technical teams to understand product features
- Translate technical product details into compelling marketing messages
- Lead marketing campaigns from conception to execution
- Educate internal teams and external stakeholders on blockchain concepts including DAOs and decentralized governance
- Create and manage collateral such as pitch decks, case studies, product pages, and enablement assets
- Monitor industry trends and competitive dynamics and integrate insights into strategy
- Advocate for technical and non technical users to inform product messaging and positioning