Product Marketing Manager / Product Marketing Lead
About the Role
You will lead how the product is positioned, packaged, and communicated. You will translate complex technical features into simple narratives tied to partner value and business outcomes. You will partner with product leadership to understand upcoming releases and build go-to-market plans for new features. You will package product updates for internal teams and external audiences, create launch materials (value props, FAQs, one-pagers, solution briefs), and support joint marketing initiatives and sales enablement.
Requirements
- 3-5 years in product marketing at a B2B fintech, payments, or crypto infrastructure company
- Experience supporting fast-moving product teams and building go-to-market motions for technical products
- Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus
Responsibilities
- Develop clear, differentiated messaging for the full product suite
- Translate complex technical features into simple narratives tied to partner value
- Maintain and evolve product positioning
- Partner with product leadership to understand upcoming releases and customer impact
- Build and lead go-to-market plans for new features
- Package product updates for internal and external audiences
- Develop partner-facing messaging for major announcements
- Create launch materials such as value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools
- Support joint marketing initiatives with enterprise partners
Benefits
- Chance to earn equity
- Maternity & Paternity leave
- WeWork Membership
- WFH Yearly Stipend
- L&D Stipend (after 6 months)