Product Marketing Manager
About the Role
You will structure go-to-market strategies and cross-functional working models across launch stakeholders. You will influence and shape product strategies, positioning, and narratives using data and customer insights. You will develop and execute integrated go-to-market plans including goals, measurement, and collateral. You will build lifecycle marketing across email, in-app, and push channels, maintain market insights through industry research and customer feedback, and present marketing strategies and plans to executives and cross-functional teams.
Requirements
- 5+ years of full-time experience in Marketing or related fields
- Experience developing insights-driven consumer go-to-market strategies and managing consumer-facing product launches
- Collaborative experience across Product, Design, Lifecycle Marketing, Policy, and Communications
- Extensive project management experience
Responsibilities
- Structure go-to-market strategies and cross-functional working models across launch stakeholders
- Influence and shape product strategies, positioning, and narratives through data and insights
- Develop and execute integrated go-to-market strategies including goals, measurement, and collateral
- Develop lifecycle marketing across email, in-app, and push channels
- Maintain market insights through industry research and customer feedback
- Present marketing strategies and plans to executives and cross-functional teams
Benefits
- Stock options
- Quarterly performance and salary assessments
- Comprehensive health and dental coverage including health and wellness spending accounts
- Remote-friendly work from anywhere in Canada with optional office access in Montreal and Toronto
- Annual $2,000 budget for courses, certifications, and training
- 20 days of vacation per year with a $1,000 bonus if fully used
- Parental leave top-up to 100% of salary for 18 weeks
- Quarterly team or company offsite events