Product Marketing Manager
About the Role
You will develop and execute go-to-market campaigns across product work streams, define positioning, messaging and creative, and translate features into audience-specific benefits. You will analyze market trends and user data, create marketing assets, monitor KPIs, and work cross-functionally with product, engineering, design and growth to optimize adoption.
Requirements
- 5+ years experience as a full-time Product or Content Marketer
- Proven track record managing all aspects of successful marketing campaigns for products or services used by millions of users
- Excellent communication and storytelling abilities
- Understanding of marketing principles and digital marketing tactics
- Experience with creative direction, copywriting and performance reporting
- Data-driven and comfortable interpreting data to generate insights
- Passion for web3 and crypto and familiarity with dApps
Responsibilities
- Develop and execute go-to-market campaigns
- Define positioning, messaging and creative
- Translate features into audience-specific benefits
- Create marketing assets with growth and design teams
- Monitor KPIs and optimize campaign performance
- Collaborate cross-functionally to identify and prioritize opportunities
Benefits
- Remote work