Product Marketing Manager
About the Role
You will create clear product positioning and messaging that translates complex regulatory and technical capabilities into customer value. You will plan and execute go-to-market launches, produce sales enablement content (case studies, one-pagers, presentations, whitepapers, playbooks), and deliver sales training. You will analyze customer requirements, pipeline and competitor messaging to inform product and marketing strategy. You will partner with Product, R&D, Sales and Customer Success to drive adoption and define metrics for launch success.
Requirements
- 5+ years of product marketing experience
- Background in capital markets
- Experience marketing SaaS products to financial institutions
- Demonstrated ability to position B2B products and build pipeline
- Self-driven flexible and hands-on
- Ability to work independently and collaboratively
- Proven experience engaging with senior executives
- Skilled at partnering across functions including R&D product sales and marketing
- Ability to influence peers and build consensus
- Excellent written verbal and visual communication skills
- Strong analytical skills and ability to perform qualitative research
- Comfortable engaging with complex regulatory compliance and capital markets monitoring
- Passionate about learning new technologies
- Based in the NYC area
Responsibilities
- Develop coherent compelling and consistent product messaging
- Create sales enablement content including case studies one-pagers presentations whitepapers and playbooks
- Execute go-to-market launch strategies and own launch planning and coordination
- Refine understanding of customer requirements behaviors and ecosystems to identify market opportunities
- Support strategic deals and analyze pipeline to inform tactics
- Conduct sales training tailored to region segment persona and use case
- Perform competitor messaging analysis and win loss analysis
- Translate regulatory requirements surveillance methodologies and technical capabilities into market positioning
- Define and track product marketing success metrics