Public Relations Manager (Asset Management)
About the Role
You will lead PR strategies for asset management clients, develop media and thought leadership plans, and craft narratives that land top-tier coverage. You will write press releases and pitches, identify and target media opportunities, manage stakeholders, track and report PR results, and support crisis communications when needed.
Requirements
- 3-4 years of agency public relations experience with clients in traditional finance, crypto, venture capital, or private equity
- Solid understanding of DeFi, L1, L2, Zk, and key blockchain protocols
- Genuine interest in and passion for Web3
- Demonstrated success leading and executing impactful public relations campaigns
- Established relationships with media outlets and influencers
- Exceptional writing and editing skills
- Willingness to travel when required
- Ability to excel in a fast-paced, dynamic environment
Responsibilities
- Contribute to marketing and communications campaigns, including strategy development, goal setting, planning, research, and execution
- Identify and target media opportunities for client campaigns across outlets, podcasts, influencers, and video channels
- Craft press releases, pitches, and briefing materials
- Secure thought leadership opportunities across podcasts, events, and media engagements
- Manage internal and external stakeholders to ensure seamless campaign execution
- Oversee public relations activities and handle media inquiries and founder requests
- Leverage and grow media relationships to maximize coverage
- Track, analyze, and report PR results with post-campaign summaries
- Monitor industry trends and recommend communication adjustments
- Provide support for crisis communications
- Ensure responsiveness to clients and teammates for timely project delivery
Benefits
- Health insurance (US Only)
- 401(k) (US Only)
- Remote work environment
- Maternity/Paternity leave
