Regional Marketing Manager APAC
About the Role
You will own the strategy, development, and execution of high-impact in-person and virtual events, exclusive executive engagements, and regional marketing campaigns. You will plan and manage event logistics, budgets, vendors, swag and ABM gifting, and ensure strong pre-event and post-event lead nurturing. You will collaborate closely with sales, pre-sales, SDRs, product marketing, and customer success to align field marketing with regional sales objectives and maximize pipeline conversion. You will travel frequently across APAC to support on-site execution, including occasional evenings and weekends, and use HubSpot to track engagement and measure impact.
Requirements
- 3+ years of B2B marketing experience with a focus on field or event marketing
- Proven track record executing in-person and virtual events that drive lead generation and pipeline growth
- Experience in account-based marketing and regional demand generation
- Experience with HubSpot to track engagement and measure impact
- Strong project management skills and ability to manage multiple priorities under tight deadlines
- Exceptional communication and relationship-building skills for engaging executives and industry leaders
- Willingness to travel frequently across the APAC region
- Singapore-based, hybrid work
Responsibilities
- Own the full lifecycle of regional field events including planning, on-site execution, lead capture, and post-event reporting
- Partner with industry associations to co-market and amplify presence at regional events
- Manage regional event logistics including venue selection, speaker coordination, branding, and attendee engagement
- Plan, source, and manage swag and ABM gifting programs with cultural relevance and logistical efficiency
- Manage line-item field marketing budgets for events, travel, swag, and vendors
- Design and execute targeted account-based marketing programs for strategic accounts
- Develop playbooks and toolkits for GTM representatives to maximize event-driven opportunities
- Develop and deploy multi-channel campaigns aligned with regional sales objectives
- Own and optimize pre-event and post-event lead nurturing strategies to ensure sales follow-up and conversion