Senior Manager Growth Marketing
About the Role
You will lead the development and execution of the overall growth marketing strategy, managing complex marketing funnels and experimentation roadmaps. You will develop and implement marketing automation, analytics, and attribution models to measure and optimize campaigns. You will collaborate with sales, product, and engineering to ensure seamless customer journeys and consistently deliver on KPIs.
Requirements
- 10+ years of progressive experience in B2B marketing with a focus on growth or demand generation
- Demonstrated ability to drive significant customer acquisition and revenue growth in B2B crypto, fintech, or other complex regulated industries
- Strong leadership experience including direct management of marketing teams
- Expertise in account-based marketing (ABM), SEO, SEM, marketing automation platforms, CRM systems, and analytics tools such as Salesforce, Google Analytics, and Tableau
- Strategic mindset with a hands-on approach to problem-solving and campaign execution
Responsibilities
- Lead the development and execution of the overall growth marketing strategy
- Build and mentor a high-performing growth marketing team
- Manage complex marketing funnels, A/B testing frameworks, and experimentation roadmaps
- Develop and implement marketing automation, analytics, and attribution models
- Collaborate with sales, product, and engineering to ensure seamless customer journeys
- Deliver on key performance indicators and contribute to revenue growth
- Identify, test, and scale new growth opportunities