Senior Marketing Manager

About the Role

You will lead and execute the marketing strategy for fintech and crypto products, ensuring regulatory considerations are integrated into go-to-market plans. You will plan and run integrated campaigns across digital channels events and PR, optimize performance through A/B testing and analytics, prepare monthly and quarterly reports on leads and conversions, and collaborate with product compliance and sales to align messaging and positioning. You will monitor market and regulatory trends and use CRM and marketing automation tools to improve campaign outcomes.

Requirements

• Deep expertise in the fintech or crypto blockchain industry
• Proven success in navigating regulated markets
• Experience planning and executing multi-channel marketing campaigns across digital events and PR
• Proficiency in marketing analytics CRM and automation tools (HubSpot Salesforce Google Analytics)

Responsibilities

• Develop and oversee multi-channel marketing strategies
• Lead brand positioning messaging and thought leadership
• Collaborate with product compliance and sales to align go-to-market strategies
• Plan and execute integrated marketing campaigns across digital events and PR
• Optimize campaigns using data-driven insights and A/B testing
• Monitor marketing performance and deliver analytics-driven insights
• Prepare monthly and quarterly reports on campaign outcomes lead generation and conversion rates
• Stay up to date on crypto market trends competitive landscape and regulatory requirements

Skills